You might know, reader, that Japanese auto manufacturer Nissan is always on the cutting edge of technology. The company always seems to be inventing new gadgets and powertrains for its automobiles, but now it's gone a step further. Nissan recently announced its intent to release a self-healing iPhone case to the market. This case uses an automotive coating to protect and self-heal itself.
Nissan created this technology with the help of the University of Tokyo and Advanced Softmaterials Inc., and the case, named the "Nissan Scratch Shield iPhone case," has already been released to chosen journalists and customers in prototype form for testing. The product should go on sale to the masses in late 2012 and will self-repair scratches and cosmetic flaws that come from dropping, bumping, or otherwise injuring one's phone. The case is made of ABS plastic-a material that is widely used in the auto industry, and it's coated in Scratch Shield paint (made of polyrotaxane). It will have a gel-like feel instead of the traditional glossy finish.
Bob Laishley, Overseas Program Director of Business Development for Nissan Europe explains the company's excitement regarding this new technology, stating, "We like to think laterally by taking the great innovations we've got from the automotive point of view, and looking at how they could be applied to improve everyday issues. The Scratch Shield iPhone case is a great example of us taking a Nissan automotive technology that has had a huge impact for our customers, and then shifting the boundaries to apply it to another everyday product." He also adds, "We're passionate about innovations that get people excited, and that means not being restricted to one industry or genre."1
Interested in seeing the technologies inside the new Nissan vehicles here at Nissan of Manhattan, located at 662 Eleventh Ave. New York, NY 10036? Stop by and see our friendly staff any time. We look forward to meeting you soon!