Nissan may have been one of the last large Japanese automakers to enter the burgeoning Chinese market, but that certainly doesn't mean it hasn't made the most of its short time. The Japanese brand has now soared past its rivals Honda and Toyota in this exciting market. Nissan Chief Executive Carlos Ghosn recently told Reuters TV: "We want to be a global car maker, presenting every single kind of product you can find in the Nissan brand - from the luxury, with Infiniti, and the entry level with affordable cars under Venucia. We're going to be everywhere."1 So far, Ghosn's words are certainly being backed by impressive sales growth.
Of course, Toyota and Honda are quick to note that they need more, varied vehicle offerings to compete with Nissan, and that they have these vehicles ready to send into the Chinese market in the next couple of years. All of the automakers are hoping to significantly increase their sales in China, with Nissan aiming to up its annual output by two-thirds to reach 2 million vehicles by the end of 2015. This would raise the auto brand's market share to 10 percent from its current 7.4 percent.
Nissan certainly has what it takes to be successful. After all, who doesn't love their most recent lineup of new Nissan vehicles? If you haven't gotten a chance to see the lineup yet, be sure to stop by Nissan of Manhattan, conveniently located at 662 Eleventh Ave. New York, NY 10036 today!
Source: 1 http://www.chicagotribune.com/classified/automotive/sns-rt-us-autoshow-japan-chinabre83n0lt-20120424,0,3181022.story